IRC Senior Acquisition Marketing Manager Jobs United Kingdom 2024 – NGO Jobs
IRC Senior Acquisition Marketing Manager Jobs 2024: International Rescue Committee has published new Job vacancy Recruitment in London, United Kingdom. You can apply to the following position before the Application deadline and the Application deadline is June 21, 2024. For more jobs visit (www.UNJobsCareer.Org) or Join our Telegram Channel for Latest Recruitments updates.
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Quick Details of IRC Senior Acquisition Marketing Manager Jobs
- Requisition ID: req52190
- Job Title: Senior Acquisition Marketing Manager
- Department: External Relations
- Employment Category: Permanent
- Employment Type: Full-Time (37.5 Hours)
- Salary: £52,000
- Location: London, UK
- Work Arrangement: Hybrid
- Deadline: June 21, 2024
Job Description
About Key responsibilities and Duties
In consultation with Director of Mass Markets, UK, lead on the development, implementation and monitoring of the UK Acquisition strategy and operational plan
Maintain and develop a monitoring and reporting framework for acquisition activity and associated KPIs that show the performance of the acquisition strategy
Oversee donor acquisition and revenue activities across cash, regular giving, lead gen, lottery and the mid-level portfolio
Deliver emergency appeals both as IRC and as a member of the Disasters Emergency Committee, review and develop processes and collaborate with other departments and the DEC to ensure speed to market and maximum net revenue during activation
Continuously assess and improve our core business and work to diversify our channel and product mix, alongside exploration of audience profiles that enable us to reach new segments of the UK public with meaningful propositions and messaging
Be accountable for activity being produced on time, in budget and within departmental strategic objectives
Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US, South Korea) and central support teams to ensure all engagement is coordinated, and where appropriate, synchronised.
Oversee the acquisition planning and budgeting process, ensuring all activity and project work is aligned with UK Mass Markets strategic objectives, is created in conjunction with Retention priorities and is balanced against team and organisational resources
Propose investment / disinvestment where appropriate, and advise the Director of Mass Markets UK on additional long-term and short-term investment opportunities
Balance in-year net income opportunities against multi-year investments, ensuring plans balance new donor targets with revenue generation
Required all Qualification details and Experiences, How to apply
Strong interpersonal skills, with the ability to manage, influence and negotiate with stakeholders at all levels
Comprehensive understanding and experience of audience segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance
Commercial mindset, with the ability to set and evaluate short and long-term strategic objectives and pivot based on results
Numerate with excellent data analysis and interpretation skills
Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports.
Institute of Fundraising, Cass or comparable qualifications would be an advantage.
Experience of leading a fast-paced, high performing team
Detailed understanding of UK gambling legislation and compliance requirements relating to prize-led fundraising
Detailed understanding and management of cash and recurring revenue business models
Experience of taking new products to market
Experience and understanding of creative process and relationship with brand identity through different channels and audiences
Experience working for a centralised, international organisation would be a strong advantage
Experience using a CRM system.
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